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Tag Archives // Audience

The power of discovering the argument to which there is no counterargument

May 29, 2014 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger What is the key to winning a jury trial?  Finding the argument to which there is no counterargument…and making sure the jury understands it clearly.

Online focus groups: A technological solution to traditional focus group challenges

February 11, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Until recently, traditional face-to-face focus groups have been the obvious and most widely used method in conducting research.  However, like anything else, face-to-face focus groups have their challenges. For example, traditional […]

How do you feel about the approach of discussing your weaknesses, concerns about the case, in voir dire?

November 7, 2013 // Ask Amy, Law // No Comments

I always recommend asking about the problem areas of the case in voir dire.

Wizpor®: The Benefits of Having an Anonymous Live Simulcast Audience

January 8, 2013 // Business, Law, Politics // No Comments

  By Amy Singer, Ph.D. and Diana Greninger   Today’s business environment is more complex and competitive than it has ever been. Most businesses, attorneys and politicians have already discovered the need and benefits of immersing themselves in social media.  […]

Your Guide To Running Successful Secret Channel Focus Groups Using Facebook

October 4, 2012 // Law // One Comment

By Amy Singer, Ph.D. and Diana Greninger Many law firms are leveraging social media for presentation and trial strategy. As we continue to mention, there are four key ingredients for running a successful social media campaign: audience gathering, engaging, listening […]