Leveraging social media for trial strategies

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet In last week’s article (Using social networking during voir dire, October 22, 2013), we described how people’s social network information is useful in jury de-selection. Online social networking sites are now [...]

Using social networking during voir dire

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet It is becoming widely apparent that on social networking sites, people are open to sharing unguarded thoughts, attitudes and sentiment about any given topic. It is almost as if social media [...]

Social Media Focus Groups: The Benefits of Interaction

By Amy Singer, Ph.D. and Diana Greninger Social Media has changed the way we interact at the personal, societal, and business levels. Websites such as Facebook, Twitter and LinkedIn (to name a few), allow users to interact with friends, family, [...]

Social Media and Trial Themes

By Amy Singer, Ph.D. and Diana Greninger Social media is starting to have a tremendous impact on legal cases.  It is forcing both plaintiff and defense attorneys to tweak strategies used in court.  As mentioned in our previous article Investigating Jurors: [...]

Small Business’ Big Use of Social Media

Just because you own a small business doesn’t mean you can’t rely on the big boys of social media to help drive traffic to your site. According to a recent study conducted by Northwestern Professor Rich Gordon and Syndio Social [...]

Your Guide To Creating an Effective Business Facebook Page

by Amy Singer, Ph.D. and Diana Greninger Facebook is changing the look of business pages on March 30, 2012.  Is your page ready? Many law firms are leveraging social media for presentation and trial strategy.

Your Guide To Running Successful Secret Channel Focus Groups Using Facebook

By Amy Singer, Ph.D. and Diana Greninger Many law firms are leveraging social media for presentation and trial strategy. As we continue to mention, there are four key ingredients for running a successful social media campaign: audience gathering, engaging, listening [...]