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Tag Archives // Focus Groups

Need a Clear Roadmap for Successful Trial Strategy?

January 13, 2016 // Law, News and Views // No Comments

January 13, 2016 By Amy Singer, Ph.D., and Kemberlee Bonnet, M.A. Part 1 Have you ever conducted a Decision Navigation® research study? It’s an excellent tool that allows researchers to plan a very detailed decision tree for successful litigation strategy. [...]

Online focus groups: A technological solution to traditional focus group challenges

February 11, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Until recently, traditional face-to-face focus groups have been the obvious and most widely used method in conducting research.  However, like anything else, face-to-face focus groups have their challenges. For example, traditional [...]

Content Analysis and Demonstrative Aids

January 23, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Demonstrative aids are a means to present specific elements of a case. One way to assess the effectiveness of your demonstrative aid is through content analysis of real-time mock juror responses. [...]

The advantages of virtual witness preparation

December 17, 2013 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet As consultants and attorneys we all know that witness preparation can make or break a case. Some attorneys might not have litigation consulting built into their timeframe or their budget for [...]

Do it yourself trial technology and trial consulting

November 12, 2013 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger Long are the days we trusted professional football referees to make calls on plays. These days we look at replays before we trust a referee’s eyes. Technology has taken over everything from football [...]

Wizpor®: The Benefits of Having an Anonymous Live Simulcast Audience

January 8, 2013 // Business, Law, Politics // No Comments

  By Amy Singer, Ph.D. and Diana Greninger   Today’s business environment is more complex and competitive than it has ever been. Most businesses, attorneys and politicians have already discovered the need and benefits of immersing themselves in social media.  [...]