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Tag Archives // Jury Research

OOPS, HOW DO YOU MAKE CHLOROFORM, ANYWAY?

March 6, 2017 // Ask Amy // No Comments

OOPS, HOW DO YOU MAKE CHLOROFORM, ANYWAY? By: Amy Singer, PhD., Kristina Denius, JD. & Dan Reyes  March 6, 2017 It has been five and a half years since a jury found Casey Anthony not guilty of first-degree murder in [...]

More “BULL”…

November 2, 2016 // Social Media // One Comment

By; Amy Singer, PhD. & Kristina Denius, JD. The CBS television series “Bull” follows Dr. Jason Bull, an extremely intelligent, cocky yet charming, trial/litigation scientist who is hired by attorneys to ensure that the verdict in the deliberation room is [...]

The Curious Case of Philando Castile and the Little Voice in the Backseat

August 30, 2016 // Uncategorized // No Comments

August 30, 2016 One of the more disturbing aspects of this case is the presence of the four year old child in the backseat of the vehicle being driven by Mr. Castile. This child, whose mother Diamond Reynolds was in the front [...]

Need a Clear Roadmap for Successful Trial Strategy?

January 13, 2016 // Law, News and Views // No Comments

January 13, 2016 By Amy Singer, Ph.D., and Kemberlee Bonnet, M.A. Part 1 Have you ever conducted a Decision Navigation® research study? It’s an excellent tool that allows researchers to plan a very detailed decision tree for successful litigation strategy. [...]

The power of discovering the argument to which there is no counterargument

May 29, 2014 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger What is the key to winning a jury trial?  Finding the argument to which there is no counterargument…and making sure the jury understands it clearly.

Online focus groups: A technological solution to traditional focus group challenges

February 11, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Until recently, traditional face-to-face focus groups have been the obvious and most widely used method in conducting research.  However, like anything else, face-to-face focus groups have their challenges. For example, traditional [...]

Content Analysis and Demonstrative Aids

January 23, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Demonstrative aids are a means to present specific elements of a case. One way to assess the effectiveness of your demonstrative aid is through content analysis of real-time mock juror responses. [...]

Technology and public sentiment: How to create the most effective demonstrative aids

January 14, 2014 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger and Kemberlee Bonnet   Technology has certainly made its advances in the courtroom over the past couple of years. Among other things, it provides a means for the retrieval and analysis of numerous [...]

Latent Injury Trial Strategies

December 3, 2013 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Automobile collisions often involve latent onset symptoms that manifest weeks, months, even years following a collision. Causation of latent onset symptoms is often difficult for the plaintiff to prove. It is [...]

Do it yourself trial technology and trial consulting

November 12, 2013 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger Long are the days we trusted professional football referees to make calls on plays. These days we look at replays before we trust a referee’s eyes. Technology has taken over everything from football [...]