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Tag Archives // Research

Content Analysis and Demonstrative Aids

January 23, 2014 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet Demonstrative aids are a means to present specific elements of a case. One way to assess the effectiveness of your demonstrative aid is through content analysis of real-time mock juror responses. […]

The advantages of virtual witness preparation

December 17, 2013 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet As consultants and attorneys we all know that witness preparation can make or break a case. Some attorneys might not have litigation consulting built into their timeframe or their budget for […]

Leveraging social media for trial strategies

November 5, 2013 // Law, Social Media // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet In last week’s article (Using social networking during voir dire, October 22, 2013), we described how people’s social network information is useful in jury de-selection. Online social networking sites are now […]

Using social networking during voir dire

October 29, 2013 // Law, Social Media // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet It is becoming widely apparent that on social networking sites, people are open to sharing unguarded thoughts, attitudes and sentiment about any given topic. It is almost as if social media […]

Where do voir dire questions come from?

October 22, 2013 // Law // No Comments

By Amy Singer, Ph.D., Diana Greninger and Kemberlee Bonnet In last week’s article (More can be Revealed: The Benefit of Follow-up Questions in Voir Dire. October 15, 2013), we described sample follow up questions to be used in voir dire […]

Scientifically proven ways to be persuasive in the courtroom

July 26, 2013 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger Trial consulting: as some of us like to call it, persuasion psychology. The study of psychology, which means “study of the soul,” dates back as far as the 1600’s. It wasn’t until the […]

Social Media Focus Groups: The Benefits of Interaction

May 17, 2013 // Social Media // No Comments

By Amy Singer, Ph.D. and Diana Greninger Social Media has changed the way we interact at the personal, societal, and business levels. Websites such as Facebook, Twitter and LinkedIn (to name a few), allow users to interact with friends, family, […]

What is the effective way to build audience or followers to your Social Network Opinion Website (SNOW)?

January 29, 2013 // Social Media // No Comments

By Amy Singer, Ph.D. and Diana Greninger   Nowadays everyone has a social media presence.  Individuals, small businesses, large corporations…chances are, even one of your grandparents is on Facebook by now.  So how do you build a large, engaged audience […]

Wizpor®: The Benefits of Having an Anonymous Live Simulcast Audience

January 8, 2013 // Business, Law, Politics // No Comments

  By Amy Singer, Ph.D. and Diana Greninger   Today’s business environment is more complex and competitive than it has ever been. Most businesses, attorneys and politicians have already discovered the need and benefits of immersing themselves in social media.  […]

Trial Strategy Using Social Media Analytics: Not Just for High Publicity Cases!

October 4, 2012 // Law // No Comments

By Amy Singer, Ph.D and Diana Greninger Today’s online environment has brought about new possibilities and along with it, new terms. For years, trial consultants have had the option to conduct Face-to-Face Focus Groups and Online Research. Now, with the […]