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Tag Archives // Strategy Testing

Need a Clear Roadmap for Successful Trial Strategy?

January 13, 2016 // Law, News and Views // No Comments

January 13, 2016 By Amy Singer, Ph.D., and Kemberlee Bonnet, M.A. Part 1 Have you ever conducted a Decision Navigation® research study? It’s an excellent tool that allows researchers to plan a very detailed decision tree for successful litigation strategy. […]

Social Media Focus Groups: The Benefits of Interaction

May 17, 2013 // Social Media // No Comments

By Amy Singer, Ph.D. and Diana Greninger Social Media has changed the way we interact at the personal, societal, and business levels. Websites such as Facebook, Twitter and LinkedIn (to name a few), allow users to interact with friends, family, […]

Cost Benefits of Simulcasting

February 28, 2013 // Social Media // No Comments

By Amy Singer, Ph.D. and Diana Greninger Have you ever thought to yourself, “I wish I had a bigger budget?” In today’s world, money is power. As business owners, litigators and political consultants, we must constantly consider the cost benefits […]

Your Guide To Running Successful Secret Channel Focus Groups Using Facebook

October 4, 2012 // Law // One Comment

By Amy Singer, Ph.D. and Diana Greninger Many law firms are leveraging social media for presentation and trial strategy. As we continue to mention, there are four key ingredients for running a successful social media campaign: audience gathering, engaging, listening […]