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March 6, 2017 // Ask Amy // No Comments

OOPS, HOW DO YOU MAKE CHLOROFORM, ANYWAY? By: Amy Singer, PhD., Kristina Denius, JD. & Dan Reyes  March 6, 2017 It has been five and a half years since a jury found Casey Anthony not guilty of first-degree murder in […]

CBS Launches New Digital Experience in Anticipation of New Drama Series “BULL”

September 19, 2016 // Uncategorized // No Comments

Originally Posted By: TV News Desk on September 16, 2016 – see below for source link. To promote its new drama series BULL, CBS has launched a digital experience, which, in a first for a U.S. entertainment company, utilizes an innovative algorithm […]

The Curious Case of Philando Castile and the Little Voice in the Backseat

August 30, 2016 // Uncategorized // No Comments

August 30, 2016 One of the more disturbing aspects of this case is the presence of the four year old child in the backseat of the vehicle being driven by Mr. Castile. This child, whose mother Diamond Reynolds was in the front […]

Social Media Focus Groups: The Benefits of Interaction

May 17, 2013 // Social Media // No Comments

By Amy Singer, Ph.D. and Diana Greninger Social Media has changed the way we interact at the personal, societal, and business levels. Websites such as Facebook, Twitter and LinkedIn (to name a few), allow users to interact with friends, family, […]

Social Media and Trial Themes

October 23, 2012 // Law // No Comments

By Amy Singer, Ph.D. and Diana Greninger Social media is starting to have a tremendous impact on legal cases.  It is forcing both plaintiff and defense attorneys to tweak strategies used in court.  As mentioned in our previous article Investigating Jurors: […]

Small Business’ Big Use of Social Media

October 16, 2012 // Business, News and Views // No Comments

Just because you own a small business doesn’t mean you can’t rely on the big boys of social media to help drive traffic to your site. According to a recent study conducted by Northwestern Professor Rich Gordon and Syndio Social […]

Your Guide To A Successful Social Media Campaign Using 14 Twitter Tools

October 4, 2012 // Law // No Comments

by Amy Singer, Ph.D. and Diana Greninger Many law firms are leveraging social media for presentation and trial strategy. There are four key aspects of running a successful social media campaign: audience gathering, engaging, listening and analyzing.  Many traditional social […]